How to Align Personal, Team, and Company Purpose (and Make Your Business More Profitable)
Most businesses skip defining their collective purpose because they assume it’s just a “feel-good” exercise.
But here’s what they don’t realize:
Purpose-driven companies make more money, have higher employee retention, and innovate faster. A PwC study found that: Millennials are 5.3 times more likely to stay with a company when they feel connected to its purpose.
Non-millennials are 2.3 times more likely to stay for the same reason. Yet, only 27% of business leaders connect employee purpose to company purpose. That’s a massive gap—and a massive opportunity for companies that get this right.
This is where the Purpose-Driven Toolkit comes in. It’s a simple, step-by-step way to align personal, team, and company purpose—so your employees feel invested in the mission, not just their paychecks. Here’s how to build alignment and engagement across your team—fast.
Step 1: Uncover Individual Purpose
Every employee brings their own sense of purpose to work. But most companies never take the time to understand what drives their people.
To fix this, start with a simple brainstorming exercise for each team member:
• What has mattered most to you at different phases of life—from childhood to today?
• What themes stand out?
• What patterns do you see?
• How would you describe your personal purpose in a short statement?
Once employees have clarity on what drives them personally, they can see how their purpose connects to their work.
Step 2: Align Team Purpose with Company Purpose
Now it’s time for a team discussion. Compare individual purpose statements with the company’s collective purpose.
• Where do they overlap?
• Where do they diverge?
• What’s missing from the company purpose that matters deeply to your team?
From this conversation, work together to define a team purpose—one that:
Reflects the team’s function within the company. Aligns personal purpose with the company’s bigger mission. Feels meaningful and energizing to the team. To finalize, vote on the most important ideas and craft a clear, one-sentence team purpose statement.
Step 3: Reality-Check Your Purpose Statement
Now that you’ve defined your team’s purpose, it’s time to test it. Each team member should ask themselves:
• Do I feel genuinely connected to this statement?
• Does this align with the company’s mission and values?
• Can I see how my work contributes to this purpose?
If there’s hesitation or misalignment, tweak the statement until everyone feels a deep connection to it.
Step 4: Connect Team Purpose to the Company’s Bigger Mission
To make purpose truly stick, go one step further write a short but powerful rationale that clearly explains:
• How your team’s purpose connects to the company’s mission.
• Why it matters for business success.
• When employees see how their work directly contributes to the company’s impact, their engagement skyrockets.
Final Thought: A Purpose-Driven Company is a More Profitable Company
Companies that invest in aligning personal, team, and company purpose outperform their competitors in profitability, employee retention, and innovation. If you want a more engaged workforce, stronger company culture, and a business that scales without losing its soul, start with clarity of purpose.
I’d love to discuss what you’ve learned so far and how my experience can help you build alignment, engagement, and growth in your company.
Let’s talk.
Schedule a call here: https://calendar.app.google/Ms45dAimr78SQ7Bd7
