Innovation isn’t optional anymore—it’s survival.

With markets shifting, technology evolving, and customer expectations changing at lightning speed, companies that don’t innovate risk becoming irrelevant.

Company culture isn’t just about happy hours and mission statements—it’s a growth engine.

Right now, business owners are struggling to attract and retain top talent, stand out in competitive industries, and create workplaces where people actually want to stay. If your company culture isn’t clear, intentional, and consistently reinforced, you’re losing time, money, and the best people to companies that get it right.

If growth feels harder than it should, your innovation process might be the problem. Misalignment, endless meetings, and unstructured ideas don’t just waste time—they kill momentum.

So, I built a quick assessment to help you uncover what’s really getting in the way.

• Takes five minutes. No deep soul-searching required.

• One email, that’s it. No spamming your whole team.

• Anonymous input, no awkward pauses. Because people are way more honest when they’re not being watched.

• Want a breakdown? I’m willing to walk your team through the results and show you how to fix it fast—so you won’t have to be the bearer of bad news. But no pressure if the results do it for you.

Five minutes now could save you months of frustration. Most teams already have the talent—they just need a simple way to activate it. Let’s make sure yours is actually ready to innovate (and not just stuck in another innovation meeting).

HERE IS THE LINK TO THE INNOVATION ASSESSMENT PAGE

Please let me know what you think!!

Innovation That Drives Business — not More Meetings.

I’ve run hundreds of innovation projects and have seen it all—teams either wing it ("we’ll know it when we see it") or over-engineer the process so much that the solution is locked in before the work even starts. Neither works.

Here’s what does.

You don’t need an expensive innovation team—you need:

• A clear process so decisions don’t drag.

• A project facilitator to keep things moving.

• A cross-section of voices from your team—varied skills, perspectives, and opinions that challenge assumptions.

• Guardrails that guide, not suffocate, creativity.


Most teams already have everything they need to innovate—they just don’t have a way to harness it.

Check this article for more detail

We can all be paralyzed by doubt —slowing down a decision or completely stuck in decision limbo.

I was elated when one leadership team was willing to work together to create a clear vision and decision criteria for launching new offerings. Once they had a framework to cut through the noise, they rolled out multiple new offerings and rebranded within six months.

Combine Value Chain Analysis and the Business Model Canvas.

In today’s business landscape, companies that collaborate—internally and externally—are the ones winning.

Businesses that engage cross-functional teams, align with key partners, and continuously refine their value exchange gain a competitive edge. That’s where Value Chain Analysis and the Business Model Canvas come in.

The obsession begins