What 1.5 Years of Stalled Sales Taught Us About Clarity, Alignment, and Execution.
Omojo was stuck. The product was innovative, the team was smart, and the market was ready—but after a year and a half, they still couldn’t break through into the US market. Sales conversations stalled. Retail partnerships fizzled. No matter how many pivots they tried, nothing worked.
And the worst part? They didn’t know why.
Everyone had a different theory:
- The product needed a rebrand.
- The customers didn’t understand the science.
- The pricing was off.
- The marketing was too vague—or too specific.
Each department pointed to something different. But the truth was simpler. They weren’t aligned on the story—or the strategy.
The Hidden Cost of Misalignment
What looks like a sales problem is often a vision problem in disguise. When a company’s teams don’t share a clear understanding of Who the customer is, What matters most to them, And how the offer solves a pain point. Execution turns into educated guessing. And guessing is expensive. Omojo had a great product—but without alignment, it wasn’t landing.
What We Did in One Day
We brought the full team into a single, focused strategy session—not to brainstorm, but to align.
- Who is the customer we’re really trying to reach?
- What’s the exact problem they’re trying to solve?
- Why haven’t they taken action yet?
- Where is our messaging, offer, or model getting in their way?
- Do we even have the right mix of products?
We mapped the value prop to customer priorities—fast. The team saw where they’d been speaking past the buyer and where the sales process and marketing messaging was breaking down. By the end of the day, they had a new narrative, a new market entry model, and a clear plan. Three Months Later: 10,000 Stores
The results came fast. With their new clarity:
-New name. New brand. New packaging. New messaging.
- Retail partners finally understood the positioning.
- Sales materials clicked instead of confusing.
- The team moved with confidence instead of debate.
Within 90 days, they landed in 10,000 stores. That’s what alignment unlocks: speed, simplicity, and results.
Strategy Isn’t Just What You Know—It’s What You All Agree On. It wasn’t that Omojo didn’t have the right answer. It’s that they had too many answers. Once they aligned around the one that mattered to their customer, the sales took off.
If your growth feels stalled—even with a good team and a solid product—it might be time to stop guessing and get aligned. Want help doing that in a single session? Let’s talk.
